Starting with awareness we move customers along journey to engage with an experience.
However, through Participation we’re able to generate advocacy, and sometimes even cause people to share in a company’s identity.
Participation is built on reciprocal, two-way relationships between the brand or organization and four core groups: customers, colleagues, constituents, and communities.
Each of these audiences may require a different path, but by embracing an ongoing feedback loop that we actually listen to, Participation paves the way for meaningful impact and a host of sustainable business outcomes.
Our four Participation pillars are what allow clients to have this reciprocal relationship with their stakeholders to move beyond Experience.
To help our clients drive Participation with the audiences they care most about, we think about our capabilities in four critical areas. Hover over each Activator to learn more.