Participation

Creating moments that matter—where people have a hand in shaping their world.

Every day, people are bombarded by messaging from various media. Sometimes this leads to an action such as a purchase. But most often these transactions are quickly forgotten. However, when we engage in the creation of these stories, they hold a much deeper value.

Through participation, we help clients build experiences that cultivate deep, emotional connections with the people they care about most—generating advocacy and sometimes even causing people to share in a brand’s identity.

Awareness

Understanding

Affinity

Engagement

Loyalty

Advocacy

Identity

Loyalty

I repeatedly choose you over other comparable options—even if your price is higher—because you meet my need or want in a way that is more relevant to me.

Advocacy

I will be an ambassador for you with the people who matter to me and my connection with your brand will remain resilient through times of disruption.

Identity

Your brand is woven into the fabric of who I am as a consumer and I feel a deep, emotional connection with you akin to a relationship.

Continuous relationship

Participation is built on reciprocal, two-way relationships between the brand or organization and four core groups: customers, colleagues, constituents, and communities.

Each of these audiences may require a different path, but by embracing an ongoing feedback loop that we actually listen to, participation paves the way for meaningful impact and a host of sustainable business outcomes.

Delivers into market

Needs evolve

Adapts and improves

Gain value

To help our clients drive participation with the audiences they care most about, we think about our capabilities in four critical areas. Hover over each area to learn more.

Insights

Technology

Efficiency

Creativity

Insights

To drive strategy.

—

Through cross-cutting analytics capabilities, wide-ranging strategic expertise, data scientists, leading tools, and proprietary methods, we use data-driven insights to strategically set the correct course and in the end, create proven results.

Technology

To enable connections.

—

Encouraging your audience to participate with your brand, in the right place at the right time, is crucial. We ride the forefront of technology, educating and inspiring our clients to implement and manage the best platforms for their best success.

Efficiency

To maximize impact.

—

Building participation with your audience requires the right people, doing the right things in the right ways. It requires optimized operations and data-driven investment. When you work with us you can be certain that no effort goes to waste.

Creativity

To architect relationships.

—

By creating moments that matter and activating shared beliefs to drive engagement—we cultivate more meaningful and authentic relationships between people and brands.

Participation

Creating moments that matter—where people have a hand in shaping their world.

Through participation, we help clients build experiences that cultivate deep, emotional connections with the people they care about most—generating advocacy and sometimes even causing people to share in a brand’s identity.

Continuous relationship

Insights

Technology

Efficiency

Creativity

Insights

To drive strategy.

—

Through cross-cutting analytics capabilities, wide-ranging strategic expertise, data scientists, leading tools, and proprietary methods, we use data-driven insights to strategically set the correct course and in the end, create proven results.

Technology

To enable connections.

—

Encouraging your audience to participate with your brand, in the right place at the right time, is crucial. We ride the forefront of technology, educating and inspiring our clients to implement and manage the best platforms for their best success.

Efficiency

To maximize impact.

—

Building participation with your audience requires the right people, doing the right things in the right ways. It requires optimized operations and data-driven investment. When you work with us you can be certain that no effort goes to waste.

Creativity

To architect relationships.

—

By creating moments that matter and activating shared beliefs to drive engagement—we cultivate more meaningful and authentic relationships between people and brands.

To learn more about how we drive participation for our clients, check out our work and explore our capabilities.—

To learn more about how we drive participation for our clients, check out our work and explore our capabilities.
—